Festivals

From ideation to acquisition, we’ve navigated every crossing on the festival development journey. As your festival consultant, we help your team navigate critical decision making, providing valuable resources and relationships, so you can lead and succeed in a competitive industry.

Branding

Branding is your DNA. It separates and differentiates. Creating a unique, distinct and proprietary brand identity is the blueprint for an instantly recognizable festival.

Budgeting

From permits to power, mapping to medical, catering to concessions, all bases must be covered to deliver successful festivals. Budgets easily exceed when wants overwhelm needs, and as festival consultant, we provide clients the clarity they need.

Booking

Like a timeless recipe, successful festivals feature the right talent mix that resonates with the right audience. From chefs, musicians, speakers and more, there is a creative, data-driven equation to the formula, and process to procurement.

Staffing

Team is everything. From booking to accounting, marketing to management, networking to security, festival staffing is a critical piece of festival development you can’t afford to mishandle.

PR & Marketing

Building your dream is one thing, selling it another. As a festival consultant, we help clients design a festival marketing strategy and public relations plan, deploying the right resources to the right areas, and measuring them daily using data analytics platforms.

Sponsors & Partners

Seeking festival sponsors and strategic partners? One of the most impactful revenue streams, we bring over 350 brand partnerships to your team, plus expertise on staffing, sales tools, proposals, contracting, client management, brand activations and other festival sponsorship essentials.

Production

Successful festivals are designed like well architected cities, and there is math and science to everything you need, where you need it, and how much you should pay for it. With 20 years of festival development experience, we help your team plan what it needs.

Concessions

One of the “Top 5” features that make or break any festival experience, festival concessions are a recipe of brands, products, pricing and locations, that must be matched and presented precisely. As your festival consultant, we help you formulate the perfect mix of offerings.

Ticketing

Closing patron commitment early and consistently is a critical component to creating experiences successfully. We guide clients through the crowded landscape of ticketing types, service providers, pricing strategy, data-driven technology, and more.

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Experiential Marketing

We help brands build better experiences. Experiential marketing connects authentically and meaningfully, converting customers naturally. We’ve helped design hundreds of brand activations for some of the nation’s top lifestyle brands and bring this powerful engagement marketing platform to your team.

Design

As your experiential marketing consultant, we do our homework to completely understand your brand and its target audience, before applying what we’ve learned designing successful experiential marketing activations that genuinely connect to foster a deep, meaningful, customer connection.

Deliver

Once the brand activation is designed, it’s time to bring it to life. We work with your team to bring the pieces and people together in a timely, budget sensitive manner. Implementing proven experiential marketing strategies to this potent engagement marketing platform, we help your team place it in the right environment at the right time, driving traffic and customers your way.

Measure

The most important metric for marketers. Once your experiential marketing campaign is live, we employ and rely on emerging data-driven technology to lead the way in measuring and optimizing your campaign to achieve even greater levels of customer engagement. As they say - you can’t manage what you can’t measure - but with data visualization tools we can gauge ROI in real time, maximizing your budget and time.

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Business Nonprofit Partnerships

If experiences help you connect, strategic partnerships help you cast a wider net. It’s been said “businesses need to think more like nonprofits, and nonprofits need to think more like businesses”. The answer is business nonprofit partnerships.

JK McKnight announcing business nonprofit strategic partnerships with Whole Foods, Nature Conservancy and Heine Brothers

Identify

There’s power in pairs, and effective business nonprofit partnerships begin with identifying a strategic match for your business or nonprofit. Having built a successful business, nonprofit, and strategic partnerships division of an industry-leading organization, we see the unseen synergies and connectivity that brings the partnership to life for both parties.

Architect

Knowing where business nonprofit intersections exist and collide, we design a strategic partnerships architecture that yields a dynamic, impactful partnership between both parties. Helping you reach unreachable customers, deliver new revenue verticals, create exciting new product lines, and build loyal brand advocates, it is a strategy that grows brands with passionate fans. This extends beyond cause marketing and traditional corporate social responsibility (CSR). This dives deeper and reaches further, and discovers a common currency that solves problems and betters lives and communities.

Execute

Once the match is made and plan in place, it’s time to build the bridge that brings it all together. With the Art of Impact as your guide, we construct and implement the plan with experiential platforms that maximize engagement amongst Gen Z and millennial audiences, yielding new customers and revenue verticals. Combining ROI with AOI, successful business nonprofit partnerships share equally in each others common currency, and the result is dynamic, exponential value that you will find additive to your brand and its corporate social responsibility (CSR) plan.

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"JK is a visionary, strategist and tactician - he sees the potential of any product or service clearly, crafts a potent strategy, and is an effective leader building a team who tactically can reach any goal. An early adopter, he was a leader nationally in merging business with philanthropy and community benefit, always including the ROC (return on community) to the ROI.”

– Gill Holland, Entrepreneur | Community Builder